Privacy Policy

General Matters takes your privacy seriously.
Please read the following to learn more about our privacy policy.

  1. This Policy applies to all Web
    Sites ("Web Sites"). This Policy does not apply to other
    companies’ or organizations’ Web Sites to which we link. You should
    carefully review the privacy policies of those Web Sites in order to
    determine how they treat your personal information.
  2. This policy describes what types of
    information we gather about you, how we use it, under what circumstances
    we disclose it to third-parties, and your rights to update or correct it.
  3. This policy does not apply to the
    practices of companies or Web Sites that does not own or control
    or to people that does not employ or manage.

Information Gathered From All Visitors

Aggregate Data

We gather certain generic information with
respect to customers’ use of our Web Sites. Information may include number of
unique visitors, the frequency with which they visit, and the areas on the Web
Sites that they favour. These statistics are very much like television ratings
that tell the networks how many people tuned in to a program. We only use this
type of data in the aggregate, on a collective basis, in summary form, rather
than on an individual basis. This data helps us determine the extent to which
our customers use certain parts of our Web Sites, which, in turn, enables us to
make it as appealing as possible. We may also share aggregate data of
customers’ collective use of our Web Sites with advertisers, sponsors, and
other companies with which we do business ("Affiliates" or
"Business Partners"). We do this so they, too, can improve
functionality and offer services and materials that users want.


We use "cookies" on our Web
Sites. Cookies are pieces of information or data sent to your browser from a
web server and stored on your computer’s hard drive for record-keeping
purposes. Cookies tell our computer that you’ve visited before and can help to
make your visit more personal so you don’t have to re-enter info on a return
visit. Cookies also allow us to count the number of unique and return visitors
who use our Web Sites.

Most browsers are initially set up to
accept cookies. If you prefer, you can reset your browser to notify you when
you’ve received a cookie or, alternatively, to refuse to accept cookies. It is
important to note that you may not be able to use certain features like
checking out (and participate in certain offerings) on our Web Sites if you
choose not to accept cookies. Cookies can also enable us to track and target
the interests of our users to enhance their experience on our Web Sites.

Third Party Advertiser Cookies

We use third-party advertising companies
who use cookies to serve our ads on the Internet. To do so, these companies may
use anonymous information about your visits to our Web Sites and other Web
Sites. This information can include: date/time of banner ad shown, the banner
ad that was shown, their cookie, the IP address. This information can also be
used for online preference marketing purposes. does not use or have
access to this information. If you want to prevent a third-party advertiser
from setting and/or reading cookies on your computer, currently you may either
visit each ad network’s Web Sites individually and opt out or visit the Web
Sites of the National Advertising Initiative ("NAI") to opt-out of
all network advertising cookies at

IP Addresses

We collect and analyse traffic on our Web
Sites by keeping track of the IP addresses of our visitors. An IP address is a
unique number assigned to your computer when you are using your browser on the
Internet. We log this information so that we can monitor things like the number
of visitors visiting the Web Sites; however, we do not link your IP address to
any personally identifying information.

Personalizing Your Experience on the Web Sites

We try to personalize your experience on
our Web Sites by tracking greetings and other content you have sent and gifts
you have purchased in order to shape our recommendations about the greetings,
cards, games, and gifts that might be of interest to you. We also examine
customer traffic patterns and Web Sites usage to help us enhance the design and
layout of the Web Sites and make it easier to navigate.

From time to time, we may send you surveys
or solicit your feedback. We use surveys to gage user interest in new products
and premiums we may offer. We will ask for your feedback on greetings and other
site features. We will use the information we gather to improve our Web Sites
and provide a more meaningful experience for our users. We may also use the
information to alert you to offers and products in which you may be interested

Subscribing to our Newsletter

We send email notifications and information
to users who have opted in. Those notifications may be, but not limited to, our
exclusive Newsletter, information on new features, new content, other products
and services. These communications are sent to you directly by In
order to receive the emailed information you must have subscribed via one of
our Web Sites or other sources such as our mailing/customer list.

It is our intention to always allow you to
opt out of any of our lists. When you receive any Newsletter or email and you
want to unsubscribe, you can simply follow the "unsubscribe" links at
the bottom of each edition.

Offers from Our Business Partners may also offer you the
opportunity to receive money-saving offers, discounts, and promotions from our
Business Partners. These communications may come from or directly
from the partners themselves. We may also share with them certain demographic,
geographic, preference, and other personally identifiable information we have gathered
about you. This will help them in directing to you offers that are more likely
to be of interest.

This program is conducted on an opt-in
basis. In order to receive the offers, you must affirmatively check to receive
information from us. If you leave the box unchecked, you will not receive any
offers. If you do sign up for the program but later change your mind, you are
free at any time to opt-out by following the procedures outlined in
Opt-Out/Changing Your Status, below.

Information Gathered From Members

If you elect to purchase a product on a
owned web site, you will be required to provide us with certain personal
information, including your name, e-mail address, credit card number,
expiration date, and billing address (this required information is subject to
change from time to time). There may also be opportunities for you to provide
us with additional information regarding your preferences and interests. This
information, however, is not required and is completely optional on your part.
Additional data may be collected from you based upon certain services you elect
to utilize on our Web Sites, email addresses for example or used to store and
send electronic greeting cards. By obtaining this information, we can provide
our Members with specific content and advertising in which they might be
interested. None of this information is required to use our service or to
become a user; however, the omission of certain types of data will limit the
value of your use of these features. If you become a user of our Web Sites or
from one of our co-branded Web Sites, we may share your registration
information with the co-branded partner.

Uses of Personal Information

If you have provided us your consent via
opt-in subscription, we may use the information we have collected about you in
five ways:

  • To send personalized, targeted
    information that we think our users will find relevant, either from
    or directly from its Business Partners;
  • To support any of your requests like
    order processing;
  • To send promotions and coupons based on
    user interests;
  • To contact the user for feedback and
    surveys; and
  • To send the user other information about
    or its Business Partners. These communications include but are not limited
    to e-mail, postal mail.

On-Site Advertising may also use information about
you to target advertising while you are visiting our Web Sites. We may use
cookie files to assure that you will not be served the same ads repeatedly.

Order Fulfillment

From time to time, you may be given the
opportunity to order products and services directly from one of our Web Sites,
the Newsletters, or in other communications you may receive from To
process your order, may provide these partners with your name, street
address, e-mail address, phone number, and credit card information.
will limit the types of information shared to the minimum necessary to
efficiently process your order. In some cases you are ordering products from a
business partner and in accepting these offers, you become subject to its
privacy policy. We encourage you to review these companies’ privacy policies
and only do business with those who adhere to personal information practices
with which you are comfortable.

Privacy of Greeting Card Information

This policy applies to all aspects of our
greetings, including your personalized messages, attached photos or graphics,
or paper cards. We do not monitor or edit the contents of the online greetings
you send. On occasion, however, we may need to view your messages in connection
with the technical processing of your greeting or the maintenance of our

Disclosure Exceptions

Notwithstanding the above policies, we
reserve the right to disclose your personal information to appropriate
third-parties if we are required to do so by law or we believe that such action
is necessary:

  • To comply with legal process such as a
    search warrant, subpoena or court order;
  • To protect the company’s rights and
  • To investigate reports of users sending
    material using a false e-mail address or users sending harassing,
    threatening, or abusive messages;
  • To protect against misuse or
    unauthorized use of our Web Sites and/or the service; or
  • During emergencies, such as when we
    believe someone’s physical safety is at risk.

Your Control Over Your Personal Information

Opt-Out/Changing Your Status

Any time you receive an email from us you
can change your status. Every communication sends you will contain a
clearly worded "Opt-Out" or "Unsubscribe" link allowing you
to withdraw your permission for future mailings. This system is automated and
must be contacted from the email address you wish to have removed. Permission
changes will be honoured as soon as possible after receipt. Please allow five
to seven days for processing. Permission changes will however not affect any
information which you provided to us and which we previously shared with our
Business Partners.

Sale of Assets

In the event that and/or its
units or subsidiaries are ever sold, acquired, merged, liquidated, reorganized,
or otherwise transferred, we reserve the right to transfer our user databases
together with any personally identifiable information contained therein, to a
third-party acquiring’s assets.

Data Security

When you place orders for purchased
products or access your payment information, we use an advanced encryption
technology known as Secure Socket Layer (SSL) to protect the storage and
transfer of your data from unauthorized parties. While on a secure page, such
as our registration form, a lock or key icon appears on the bottom of your web
browser. In addition to our online security efforts, we take reasonable steps
to protect your personal data offline, as well. All of your information, not
just the sensitive information mentioned above, is restricted in our offices.’s
main servers are operated from a dedicated Internet hosting facility with
state-of-the-art physical security features, including smoke detection and fire
suppression systems, motion sensors, and 24×7 secured access, as well as video
camera surveillance and security breach alarms. If you have any questions about
the security at our websites, you can send an email to admin(at)

Changes to the Privacy Policy will occasionally update this
Privacy Policy in response to changing business circumstances and legal
developments. When posts changes to this Policy, you will see a date
depicting the last update of the policy on the top of this page. If there are
material changes to this Policy or in how uses your personally
identifiable information, will prominently post such changes prior to
implementing the change. encourages you to periodically review this
Policy to be informed of how we are protecting your information. You may review
our policy anytime as it will always be linked to our web sites.

Use Common Sense in All Your Online Activities

Even the best policy can’t protect your
online privacy and security in all circumstances. Unscrupulous advertisers,
hackers, and scam artists are constantly searching the Internet looking for new
targets. Your best protection is to understand the limits to privacy on the
Internet and use common sense in all of your on-line activities.

Be aware that e-mail is an inherently
insecure form of communication. Remember that third parties are sometimes able
to illegally intercept your unencrypted messages, including online greetings.

Anytime you visit a chat room or post a
message to an on-line bulletin board, your e-mail address can be accessed by
advertisers looking to compile lists for unsolicited commercial e-mail (also
known as spam). Be sure that you only disclose your e-mail address in
circumstances in which it is safe to do so. Beware of scams in which persons
unknown to you request your screen name, password, or credit card information.
Make sure you verify the identity of anyone asking for personal information.
Always monitor your children’s on-line activities and educate them as to the
rules for safe Internet use.

Contact Information

If you have questions or concerns regarding
this Policy, you should email Customer Service at admin(at)

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